WEB SUMMIT 2026
Built by a car dealer. Now ready for the next stage.
H2O is a car dealership management platform created from the day-to-day reality of running a dealership. It is live across Ireland and ready for its next stage of growth.
- 20dealerships live on H2O.
- €5,000+monthly recurring revenue.
- €700ktotal invested to date.
- Soft launchGrowth to date has come entirely through the founder’s own network.
Currently in soft launch phase — position as at November 2026.
A small operating cost. Significant scope to grow revenue.
- dealership turnover
- €21m
- dealership turnover
- annual H2O subscription
- €4,800
- annual H2O subscription
- of turnover
- 0.023%
- of turnover
In this example, H2O costs just 0.023% of annual dealership turnover. Experienced SaaS operators could grow revenue through price increases, better-structured packages and additional revenue streams, while maintaining value to dealers. These are opportunities to assess, not promised increases.
Example based on Kevin Egan Cars.
What H2O does
H2O brings sales, stock, aftersales, parts, leads, reporting and targets into one operating system — built around how a dealership actually works, every day.
Xero integration — a significant advantage. H2O connects dealership operations directly with Xero accounting software, allowing dealers to manage their business through H2O while accountants continue using an accounting platform they already know.
Why it exists
Kevin Egan built H2O because the software available did not give his own dealership the visibility and control it needed. The product was created in a live dealer environment, then developed into a business now used by other Irish dealerships.
An opportunity beyond Ireland.
H2O is live in 20 Irish dealerships in soft launch. International expansion is an opportunity for the right partner to assess and prioritise, with the UK, selected European markets, Australia, New Zealand and South Africa among those to consider.
Management illustration — Ireland
In Ireland alone, a 4% share of the dealer market would represent approximately €900k in potential annual revenue.
An illustrative scenario from management — not current revenue or a forecast. Underlying assumptions are subject to validation.
- IrelandLive launch market
- United KingdomExpansion opportunity to assess
- Selected European marketsExpansion opportunity to assess
- Australia & New ZealandExpansion opportunity to assess
- South AfricaExpansion opportunity to assess
The next stage is commercialisation
H2O is used every day in live dealerships. To grow, sales, onboarding and customer success need strengthening, alongside a clear plan for which markets to prioritise.
The next stage
Seeking a strategic operating partner.
H2O is looking for a strategic operating partner to lead commercial growth and international expansion. Kevin remains founder and product visionary.
Proposed ownership, funding position and partnership terms are set out in the confidential investor briefing, available on request.
Request the confidential investor briefing
The public overview above is free to view. A short confidential briefing with additional private detail is shared with prospective partners after Kevin’s review:
- •Proposed ownership structure
- •Funding position
- •Partnership terms
Meet the Founder
Kevin Egan is an Irish-based car dealer, entrepreneur and founder of H2O Dealer Management, with more than 25 years’ experience in the motor industry.
He built Kevin Egan Cars from a small independent business into a Peugeot and Citroën dealership with a €4 million showroom and aftersales facility. The business has received five Irish Car Dealer of the Year awards over the past decade.
Kevin’s success comes from a deep understanding of how the motor business works and a determination to set high standards across sales, customer service and financial management. That practical knowledge led to the creation of H2O.
Having developed systems to run his own dealership more efficiently, Kevin recognised a wider opportunity: to help dealers around the world understand their businesses better, see where profit is made or lost, and make more informed decisions.
H2O brings that experience into a platform built around the daily realities of running a car dealership.
Kevin’s ambition is to remain H2O’s founder and product visionary, working with a strategic partner who can lead its commercial growth and international expansion.
Product walkthrough
See H2O in action
A short walkthrough of how H2O supports the day-to-day running of a dealership.